To support the launch of the exciting new Peugeot RCZ sports car to support the sale of 15 limited edition cars, we created a microsite based on the concept of, ‘the car chooses the owner’. Visitors were asked if they fit the RCZ, and could customize a portrait of themselves with the car, using their real photo from Facebook, and customizing the image with many options, including the background, car license plate, clothing and more.

The portraits were uploaded to a gallery where the public could vote on their favorite. The portrait designer with the most votes would win an RCZ car for one weekend.

Additional content included dynamic videos explaining features of the car, and a special section about the Limited Edition benefits.

The most important feature was one-click direct ordering from the microsite, which sold several cars before anyone had a chance to even drive it.