To support sales of the Peugeot 207 among the younger demographics, we created an online racing game. The game was placed on Facebook, where the large majority of our target audience spends their time. Users could create a profile and a dealer sponsor, and then race their friends in customized 207 cars. As each driver raced, won and earned points, they could trade points for new tuning features for their 207, including engines, brakes, wheels and so on, all based on real features of the car, that would help them perform even better.

Additional points could be earned by visiting the dealers, taking a test drive or inviting friends to race.

Each week a new track would be introduced. Also, every week prizes were given to the best drivers, with the grand prize of a trip to Le Mans going to the best driver overall. The game was so successful that it remains online with new tracks and prized being offered on a regular basis.