Task:

With using the latest trends to link online and PR campaign to improve Carte Noire´s brand image in Czech Republic and Slovakia. It is essential that online activities are entirely supported by the PR schedule of events for 2010.

Solution:

Online strategy relies on three main channels:

1st Trends microsite respecting the main look and feel of France

2nd Video banner with the current campaign TV spot

3rd Online Applications “Discover your desire”

4th As the fourth channel, we launched a You Tube Channel